Impacts of Corporate Social Responsibility on the Links Between Green Marketing Awareness and Consumer Purchase Intentions
نویسندگان
چکیده
منابع مشابه
Mediating Role of Social Responsibility on the Relationship between Consumer Awareness of Green Marketing and Purchase Intentions
This research aims to examine the influence of mediating effect of corporate social responsibility on the relationship between consumer awareness of green marketing and purchase intentions in the retail setting. Data from 200 valid questionnaires was analyzed using the partial least squares (PLS) approach for the analysis of structural equation models with SmartPLS computer program version 2.0 ...
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Corporate and social responsibility are continuously competing to share a common platform to address a new form of green consumerism that the eco-educated millennial generation can appreciate. Green marketing acts as bridge connecting the corporate, environment and consumers. Business organizations have begun to respond to social expectations of consumers by opting for holistic environmental st...
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متن کاملgreen marketing: solving dual purpose of marketing and corporate social responsibility
corporate and social responsibility are continuously competing to share a common platform to address a new form of green consumerism that the eco-educated millennial generation can appreciate. green marketing acts as bridge connecting the corporate, environment and consumers. business organizations have begun to respond to social expectations of consumers by opting for holistic environmental st...
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ژورنال
عنوان ژورنال: Procedia Economics and Finance
سال: 2016
ISSN: 2212-5671
DOI: 10.1016/s2212-5671(16)30123-x